How to choose the right social media to promote your organisation

Nowadays we have access to a fantastic range of social media platforms to promote business, service and brand. Find below a few things to bear in mind when identifying the ideal online platform for your business.

Your audience

It is important to know about the audience you are targeting. What do they like, where do they like to gather, where is the conversation happening. What are their age, location, their budget...   This will help you identify which suitable media do they use most. You then will need to work on adequate messages you would share with them.

If it is a business to business model, Linkedin could offer you great opportunities to link up with other professionals. This could lead up to develop relationships and bring business to your organisation. Facebook is the world's third most visited website (Hootsuite source). It offers great opportunities for business to consumer organisations. It allows you to have an online showroom, have a live discussion with the targeted audience and deliver exclusive contents. It is a great tool to grow up revenue in long term.

30% of marketers think Facebook offers the highest digital ad ROI

Instagram is an instant platform to share pictures and videos to the world. You will be able to touch thousands of prospect in a second thanks to the right #hashtag. Users 'like' 4.2 billion posts per day on Instagram (Source: Hootsuite). 35% of online adults use Instagram. It is fantastic to share images of your business and brand. Hashtags give you the ability to touch a wide range of people.

Different social media will help you target a different type of users with different behaviour. I am thinking of Twitter, Pinterest, Youtube or Snap chat, each of them has their specificity. 

Your content

Your content is key. You need to have the right tone of voice to discuss with your audience. Engagement can help you identify which kind of content your audience is looking for. Also, what is their interest and when are they online. You can schedule your posts on days and time your audience is more likely to see and hear your story. Your content is a way to communicate with your audience and help build up a close relationship with your clients. Apps like Canva can help you create professional marketing material.

According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. 

Consistency will allow you to build up a long relationship with your audience. Consistency allows the users to remember your brand, get attracted to what you are selling, and potentially become customers or consumers. How fantastic that's sounds? The platform will allow you to solve solution to your users. Use the right keywords, the one related to your industry. Identify trendy search terms relevant to your business to choose the right subject to talk to. Watch competitor's online presence. Benchmark innovative ideas. Keep your audience engaged. Share stuff they will react to. Choose your objectives and call to action.


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