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The importance of Networking

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Yesterday evening I have been to my first networking event of the year. I have neglected networking events for while as I was feeling overwhelmed with my family responsibilities and my career.  Going to this event has reminded me of the benefits of attending a networking event. Socialise It was clearly the opportunity to have a night out away from daily routine and responsibilities. You meet different people with a different profile. You never know where it could end up. It can lead to new relationships or eventual opportunities. Empower This networking event was divided into 2 parts: a panel of discussion Great Minds first and a more intimate chat with a panel member on each table. It was hosted by Barclay and organised by Smart Work . It was a night to listen to inspirational people, conduct a nice and welcome atmosphere to praise each participant for their achievement and encourage one another. Confidence building Networking event not only could ...
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How to choose the right social media to promote your organisation

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Nowadays we have access to a fantastic range of social media platforms to promote business, service and brand. Find below a few things to bear in mind when identifying the ideal online platform for your business. Your audience It is important to know about the audience you are targeting. What do they like, where do they like to gather, where is the conversation happening. What are their age, location, their budget...   This will help you identify which suitable media do they use most. You then will need to work on adequate messages you would share with them. If it is a business to business model, Linkedin could offer you great opportunities to link up with other professionals. This could lead up to develop relationships and bring business to your organisation. Facebook is the world's third most visited website (Hootsuite source). It offers great opportunities for business to consumer organisations. It allows you to have an online showroom, have a live ...
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